Privacy Policy

Continuing To Protect Your Data

You may be aware that a new EU General Data Protection Regulation (GDPR) came into effect from 25 May 2018.
This means that on the 25 May our updated Privacy Policy was published in order to reflect the requirements of the General Data Protection Regulation.

St Mary’s has always been dedicated to protecting customers’ data and personal information, and we want you to know that this respect for your data and privacy is continuing as we adapt to the requirements of the new regulations. Remember, you can change your preferences anytime by emailing or calling on 01543 334538

St Marys Lichfield is a registered charity whose key elements include a treasury, photographic archive area, art gallery space, an adaptive multi-use performance area with seating for up to 140 people and will deliver a range of educational and community activities that benefit adults and children in Lichfield, Lichfield District and beyond. We want to maintain the trust and confidence of every one of our audience members, learners, supporters and associates, as well as everyone who uses the St Mary’s website.

Our Privacy Policy sets out when and why we collect your personal information, how we use is and how we keep it secure. If we ask you to provide personal information, including as a result of using our website, it will be used in accordance with this Privacy Policy, as it is varied from time to time. Aside from helping us deliver performances and events, the information you share with us means you’ll receive a more personalised and rewarding experience e.g. information about performances and events that may interest you as well as a smoother ticket-buying process.

Registering with St Mary’s has many benefits. By doing so you can manage your personal information and receive information about our work. You can register with us at any time on our registration page. Once registered you can also update your preferences at any time by logging into your account or speaking to a member of our team.

Please read this policy carefully to understand how we will treat your personal data

Who is the Data Protection Officer for St Mary’s

The Data Protection Officer (‘the DPO’) is the nominated person internally with responsibility for monitoring our compliance with GDPR and for informing and advising us of our obligations in relation to the processing of personal data. The DPO is our point of contact with the ICO,
the UK’s data protection supervisory authority, and is the person to whom you should direct any questions regarding your information or its use. Our nominated Data Protection Officer is Kate Lohan.
The Guild of St Mary’s Lichfield is a charitable company limited by guarantee incorporated in England and Wales (Company number 2782699) and a registered charity (Charity number 1017020).

Contact details for St Marys
Market Square
Telephone: 01543 334538

How we collect your personal information

We collect your personal information when you interact with us. By personal information we mean the personal data that you provide to us e.g. by filling in forms on our website.
This could be when you buy a ticket to a performance, workshop or other event from us – online, by phone or in person – or it could be when you sign up to receive information from us – by email, post or social media – or correspond with us generally through one of the above
channels or otherwise. We also look at how people use our website so that we can improve the experience we offer, whether its booking tickets or finding out information about our programme and activities.

We collect information in a number of ways which are listed below:

When you create an account at -your account enables you to do the following:

  1. Buy tickets for performances, workshops and other events
  2. Make a donation
  3. Register for special interest lists e.g. Friends, Young Arts Theatre, Summer School, and other activities.
  4. Contact us by phone to book tickets.
  5. Contact us by post, e.g. writing to give us feedback on your experience
  6. Visit our website: In line with our information security standards, we monitor website behaviour through Google Analytics. We collect information about how each visitor uses our site. These are then used to compile reports and to help us improve our site.

Information is collected in an anonymous form, including:

  1. Number of visitors to the site. where visitors have come to the site from, pages visited St Marys’ wants to provide you with the best possible service. We are always looking for ways  to improve. This includes improving our website so that it provides the information that you  need, on a regularly updated basis and in an easily accessible way. Sometimes we may also get data about you from third parties, such as touring companies performing at St Marys whose work you may have seen elsewhere.

Cookies on our website 
Cookies’ are simple files of text and numbers that are stored by your web browser on your device when you visit our website or apps or subscribe through marketing emails. They enable an enhanced personalised experience for you by storing things such as your user
details or preferences. Cookies are browser-specific so, for example, cookies that are created when you use Internet Explorer are not accessible if you then switch to using Google Chrome, or Firefox, or Safari. Cookies are also device-specific so, for example, cookies
created when using your phone are not accessible when you switch to using your laptop. You can decide whether or not to allow cookies on your devices. We use cookies to understand how people are using our website and to deliver specific elements of functionality.  Our website can only see cookies that it has created, not those issued from any other website.

Analytics and metrics
Many organisations use analytics packages to observe statistics and adapt online services. We use cookies to collect anonymous, non-personal information. We do this to provide you with a better experience, identify preferences, diagnose technical problems,
analyse trends and to improve our website.

These cookies are set to ensure our advertising is targeted at the correct audiences. These change depending on the events we hold. Whenever we include links to external websites other Privacy and Cookie policies will apply. St Mary’s is not responsible for any external
practices and we would urge all patrons to read the relevant policies. We use cookies to help make the experience of using our website better and to personalise the service you receive from us. To improve and keep our website up-to-date, we collect information about your visit and we may share some of this information with our third party data analytics service providers to help us improve our website. When this website data is shared with third parties, it will be provided as anonymised, aggregated data with personal data no longer identifiable. Like most websites, our website uses cookies to distinguish you from other users. These are small text files stored in your web browser, which can identify you (or your device) when visiting our website. This helps us to check on the effectiveness of your experience and devise ways to improve our website to improve its content, search functions, and make it more user friendly.

The types of information we collect
We only collect the information that’s necessary to carry out our business, provide the services you have requested and keep you informed. You can choose not to give us certain information, but this may limit the service we offer e.g. you may not get to hear about an event you would have liked to have attended. The type of information we collect depends on where and when it is collected.

Information we obtain directly from you:
When you create an account with us, register on our website or purchase tickets from us online, by post or by phone we need to collect information from you in order to provide the service you are requesting.

We may collect:

  1. Prefix and name
  2. Gender
  3. Email address
  4. Date of birth
  5. Contact phone number(s)
  6. Payment card details. Please note, we will not hold payment information for any longer than it takes to process your transaction.
  7. Delivery address(s)
  8. Billing address
  9. Access needs

When you book a ticket you will be directed though our website to Eventbrite! our ticketing and registration platform that have their own privacy policy which you will be directed to when you purchase a tickets

When placing advance orders for pre-show drink, we collect:

  1. Prefix and name
  2. Contact phone number
  3. Email address

When visiting our website we may collect the following information:

Your device’s Internet protocol (IP) address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, the full Uniform Resource Locators (URL), clickstream to, through and from our site (including date and time), services you viewed or searched for, page response times, and length of visits to certain pages.

Information we obtain independently from you:

Your information may be shared with us by independent organisations, for example other arts organisations that St Marys has worked with. These independent organisations will only do so when it is required to complete a contract and/or when you have indicated your consent. You should check their Privacy Policy when you provide your information to understand fully how they will process and safeguard your data.
Third Party Organisations. We may combine information you have given to us with this additional information available from external sources. This will only be done when you give permission to the relevant third party organisations to share the data they hold on you, or if the data is already publicly available.

Data Hygiene
From time to time we may screen our database against recognised data hygiene file such as National Change of Address file and cleanse our file or correct inaccurate data. We may also update inaccurate data if the information is available.

Social Media
Depending on your settings or the privacy policies for social media and messaging services like Facebook, WhatsApp or Twitter, you may give us permission to access information from those accounts or services.

Information available publicly
We may include information found in places such as Companies House and information published in articles/ newspapers.

Why we collect your personal information and how we use it
The information we hold on you will be used in a number of ways. The main ones are to provide a service you have requested, offer you a personalized experience, understand your needs as an audience member better, inform you of events or provide updates you’ve asked for
or contact you if we need to obtain or provide additional information (e.g. changes to your booking).

Specifically, we use your information we collect in the following ways:

  1. To carry out our business and to provide a service or carry out a contract with you:
  2. To fulfil ticket, merchandise, donation and membership requests.
  3. Process payments. Please note that St Mary’s does not store any Credit Card or other payment information once the transaction has been completed.
  4. Provide the best possible customer services and to help us with internal administration.
  5. Contact you with important information relating to your booking or purchase, such as confirming your order, reminding you of an upcoming performance you’ve booked for or letting you know about cast changes or building works that may affect your visit.

Where we have your consent:

  1. Send you updates via email about what’s on, offers and news or about supporting us.
  2. Email you about a specific topic you’ve requested to hear more on such as learning activities or other participatory projects.
  3. Share your details with other arts organisations whose work you may have seen at or in collaboration with St Marys. These organisations will contact you to let you know how they collected your data and to check that you’re still happy to hear from them. You will always be able to opt out of their communications by contacting them directly.
  4. If you do not want to receive information by post or email about events, offers, our fundraising activities or customer research, you have the option to change any of your contact preferences at any time by logging into your account online.

Where we have justifiable reason (including legal obligation and legitimate interest):

  1. Learn about your interests and preferences so that we can contact you with information that is relevant to you.
  2. Help us target our marketing communications and adverts so that they’re more relevant to you.
  3. Use your pseudonymised details (where the most identifying fields within a database are replaced with artificial identifiers, or pseudonyms) to show you advertising on such Social Media platforms as Facebook and Instagram or via other third party advertising that may appear on other websites you use.
  4. The information shared with these platforms is pseudonymised to protect your personal data.
  5. For classifying our audience into groups or segments, using booking and publicly available information. These segments help us to understand our audience better and ensure we’re sending relevant messages to each group.
  6. Measure and understand how our audiences respond to a variety of marketing activity so we can ensure our activity is well targeted, relevant and effective.
  7. Undertake consumer research: we may contact you to ask you to participate in consumer research either via an online or telephone survey or in person. You are under no obligation to participate in research and, should you provide any further information, St Mary’s will inform you how any further information will be used.
  8. Analyse and continually improve the services we offer including our artistic output, our website and our other products.
  9. To help us run the test version of our website that we use internally to pilot new features and ensure the smooth running of our web services.
  10. To keep our database accurate and relevant, for example, using National Change of Address.
  11. The use of CCTV recording equipment in and around our premises for monitoring and security purposes.
  12. Detect and reduce fraud and credit risk.

For a small number of our audience, where we want to better understand people’s engagement with St Mary’s and their potential interest in supporting us further:

Before contacting a small number of individuals we may seek additional information including St Mary’s booking and connections, business network information and publicly available information relating to: residential location, wealth and assets, family*, career, donations to other organisations (including political parties where they are made public by the individual) and hobbies and interests to create a profile of their interests and preferences. This helps us understand the background of the people who may choose to support us and helps us to make
requests for gifts to those who may be able and willing to give. We may also use publicly sourced images to help identify individuals who attend our special events.

For further information on applied data please see the table below.
* This does not include information about children unless given personally or made public by the individual concerned.

How we handle your information and other organisations
St Mary’s will never share, sell, rent or trade your personal information to any third parties for marketing purposes without your prior consent. We will ask for your consent to share personal information with like-minded arts organisations whose shows you will have seen here at St Mary’s or in collaboration with us at another venue.
Some of our service providers may have access to your data in order to perform services on our behalf – payment processing is a good example of this. We make sure anyone who provides a service for St Mary’s enters into an agreement with us and meets our standards for
data security. They will not use your data for anything other than the clearly defined purpose relating to the service that they are providing.

  1. We may share your details with:
    Service providers who work on behalf of St Mary’s for the performance of any contract we enter into with them or you, for example ticketing, payment processing, printers and mailing houses, marketing agencies, database services, website hosting or email delivery service.
  2. Named third party organisations if you ticked the relevant opt-in box when you purchased tickets. In these instances, we may supply your personal information to that specific organisation only.
  3. Third party data services, for example Audience Finder who help us to segment and understand our ticket sales and audience. This assists with reporting to funders and business planning, helping us to make better business decisions.
  4. Third party advertisers (such as Facebook or Google) to help us identify customers similar to our audience or to serve relevant adverts to you on third party websites. The information shared with these advertisers is pseudonymised to protect your personal data.
  5. Where we store your personal data.
  6. St Mary’s is committed to protecting the personal information you entrust to us. We have put in place appropriate technical and organisational measures to prevent accidental loss, damage or destruction of your personal data, and to protect your personal data
    against unauthorised, or unlawful use or theft. We put in place strict confidentiality agreements, including data protection obligations, with our third party service providers and data processors.
  7. Your personal data may be transferred outside the European Economic Area (EEA), where processing activities such as technical support, storage and backup may be provided. When this data is sent outside the EEA, we shall ensure its secure transfer and
    that appropriate safeguards are in place for the processing of your personal data in accordance with this policy and the requirements set out in the GDPR.
  8. We will keep your information only for as long as is reasonably necessary for the purposes set out in this Privacy Policy and to fulfil our legal obligations. We will not keep more information than we need. The retention period will vary according to the purpose, for example if purchasing a ticket only, we will typically keep your data for up to ten years from the date of your last transaction
  9. Whereas if you have pledged a legacy to St Mary’s, we will hold your details until notified by your executors. For further information about how long we will keep your information, please contact the Data Protection Officer using the contact details outlined
    in this notice.
  10. If you ask us to stop sending direct marketing communications to you, we will keep the minimum amount of information (e.g. name, address or email address) to ensure we adhere with such requests.

What are your rights?

  1. You should find it easy to access and amend the personal information that we hold on you, or request that we stop contacting you. It’s your data and we want to make sure you feel in control of it.
  2. If you have an online account with us, you can amend your personal details and email contact preferences at any time. Simply sign in on the web site and access your account by selecting your name at the top of the page. Every email we send to you will include details on how to change your communications preferences or unsubscribe from future communications.
  3. Or, if you prefer, you can contact us by phoning, emailing, or writing using our contact details below.

The GDPR also provides you with a number of rights in relation to your personal data. These include rights to the rectification or erasure of your personal data, and to restrict or object to its processing.

  1. Rectification
    If you find that any of the personal data that we hold about you is inaccurate, incomplete or contains errors, please notify us in writing and we shall undertake to make the appropriate corrections at the earliest opportunity.
  2. Erasure
    Should you wish to have some or all of your personal data erased, we will endeavour to do so although there may be instances where legitimate interests or the performance of our statutory obligations prevent us from doing so. The erasure of your personal data
    could result in an inability to provide you with some or all of our services.
  3. Restriction or Objection
    If you wish to object to or restrict how your personal data is processed by us, you can do so by writing to us. Please see our contact details below. Please be aware that such requests could result in an inability to provide you with some or all of our services. You
    also have the right to make a data subject access request.
  4. Access
    You may request to be told whether or not personal data about you is being processed by St Mary’s. If your personal data is being processed, a copy of the personal data that is undergoing processing shall be provided to you.

To make such requests, it is advisable to do so in writing and to address this communication to our Data Protection Officer, Kate Lohan, St Mary’s Lichfield, Market Square, Lichfield, Staffordshire, WS13 6LG. You can also email us at